Project 2020: Keith Shore Collector’s Guide

Keith Shore may be the most polarizing artist participating in the Topps Project 2020 series. His style is best described as classic modern in that it is clearly digital but appears to be done on Windows 95. His critics say that their children could do art just as well — we all know that’s not true, your kid’s horse drawing looks like a Rorschach test — while fans of his work enjoy the simple design, bright colors, and youthful qualities of each character he creates.

Regardless of one’s thoughts on Shore, he has had the last laugh when it comes to the Project 2020 checklist. His first card, Don Mattingly (#13), sold 1,686 copies which makes it one of the shorter prints of the series but is actually above average at the time of its release.

Shore’s second card, Mark McGwire (#28), took a dip in sales with a print run of 1,199. But, like Mattingly, with the exception of a few standout cards, the series had still been consistently selling in the 1,000 to 2,000 card range.

The Bob Gibson (#54) card was met with a great deal of critique among collectors with some going so far as to call it disrespectful to the beloved player’s legacy. Sales numbers reflect the critical backlash with a mild 1,451 printed. This, of course, is more than McGwire card but by this time the series was making waves with a Trout run breaking 30,000 during the same week. It began to look like Shore’s style wasn’t catching on with baseball card collectors.

Then came Mariano Rivera (#72), released alongside a beautiful Rickey Henderson card, with a print run of 9,545. This single card sold around 2.2 times as many cards as his previous three combined and, although bookended by releases selling well over 10,000, showed that Keith Shore was, in fact, a force in the Project 2020 market.

By the time of Keith Shore’s Ken Griffey Jr. (#88) release, the secondary market had been established as a means to print money for collectors flipping their cards for max profit. Short print cards were fetching a great deal of money from collectors who had ignored this collection before it got hot. Whether collector’s had warmed up to Shore, his own art fans had taken interest in the hobby, or collectors were unanimously banking on #88 being a short print (making it more valuable on eBay) is unknown but the card broke the set wide open with a print run of 99,177.

Shore, who had maintained average print runs thus far, was now the artist behind the first card to break 90,000 and he came dangerously close to breaking 100,000. At the time of release, it had sold 34,548 more cards than the second place card, which was released on the same day, and 64,227 more than Ben Baller’s Trout card.

This guide will attempt to track sales and secondary market value for all of Shore’s releases. Numbers will be updated when a new card enters the collection. Clicking a link within this page will direct you to relevant eBay listings for that card. Items without available final prices (best offer accepted) are listed at the lowest possible price and followed by a +.

Project 2020 #13 - Don Mattingly

Print Run: 1,686
Highest Artist Proof Sale: $999 (April 30, 2020)
Highest Base Sale: $1,099.99 (May 26, 2020)
Lowest Artist Proof Sale: $300 (April 2, 2020)
Lowest Base Sale: $24.95 (April 4, 2020)

Project 2020 #28 - Mark McGwire

Print Run: 1,199
Highest Artist Proof Sale: $499.98+ (May 25, 2020)
Highest Base Sale: $2,499.99 (May 24, 2020)
Lowest Artist Proof Sale: $272.09 (April 23, 2020)
Lowest Base Sale: $15.50 (April 16, 2020)

Project 2020 #54 - Bob Gibson

Print Run: 1,451
Highest Artist Proof Sale: $440+ (Several times)
Highest Base Sale: $1,999.99 (May 25, 2020)
Lowest Artist Proof Sale: $279.99 (May 13, 2020)
Lowest Base Sale: $18.50 (May 2, 2020)

Project 2020 #72 - Mariano Rivera

Print Run: 9,545
Highest Artist Proof Sale: N/A
Highest Base Sale: $249.99 (May 25, 2020)
Lowest Artist Proof Sale: N/A
Lowest Base Sale: $0.99 (May 15, 2020)

This is box title

Print Run: 99,177
Highest Artist Proof Sale: N/A
Highest Base Sale: $150.00 (May 27, 2020)
Lowest Artist Proof Sale: N/A
Lowest Base Sale: $16.95 (May 27, 2020)

Topps Project 2020 cards are available for 48 hours exclusively through the Topps website. Final print runs are determined by consumer demand within that 48 hour window.