Wills' Cigarettes – Hero Habit

1898 Wills Conundrums Checklist

Tony Frye — Thu, 22 Feb 2024 15:46:48 +0000

The 25 card set of 1898 Wills Conundrums trading cards offer punny riddles that only the young smoker of 1898 could appreciate. Each card front features an illustration and a riddle question with the answer printed on the back of the card.

There are variations to the card backs with some cards offering an album to collectors and others printed in different ink colors meaning a completist will have more than 25 cards to track down for this collection.

This set is among the first of many trading card sets distributed in Wills tobacco products for decades.

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1898 Wills Conundrums on eBay

1898 Wills Conundrums Checklist

Base Set – 25 Cards

1	Why are balloons in the air like vagrants?
2	Why is a schoolboy being flogged like your eye?
3	Why is a plum cake like the ocean?
4	Why are sheep the most disspated animals?
5	Why ought Ireland to be the riches country in the world?
6	Why are sweets like racehorses?
7	Why is a dog’s tail like the heart of a tree?
8	When can a donkey be spelt with one letter?
9	What is it which a cat has, but no other animals?
10	Turn a ‘Star’ round, and what do you get?
11	What is the diference between a mouse and a pretty girl?
12	What is the difference between a spendthrift and a feather bed?
13	Why does an old maid wear cotton gloves?
14	When is a clock on the stairs dangerous?
15	Why is this man like Berlin?
16	What is the difference between a cook and her lover?
17	Why are pretty girls like fireworks?
18	Why is a mouse like a haystack?
19	Why are ‘Capstan’ cigarettes like 10000 pound?
20	What part of a fish weighs most?
21	What is the difference between a honeycomb and a honeymoon?
22	What is the difference between a school-master and a postage stamp?
23	Why is a policaman like a rainbow?
24	Which is the most awkward time for a train to start?
25	When is a soldier not half a soldier?

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1898 Wills Builders of the Empire Checklist

Tony Frye — Thu, 22 Feb 2024 15:11:26 +0000

Billed as “A series of 50 Authentic Portraits”, 1898 Wills Builders of the Empire showcased the explorers and leaders who built the British Empire.

Each card front features an illustrated portrait of an important historical figure and the back gives a brief description of the subject’s accomplishments. This set is among the earliest of Wills’s trading cards which were distributed inside packs of cigarettes for decades.

1898 Wills Builders of the Empire on eBay

1898 Wills Builders of the Empire Checklist

Base Set – 50 Cards

1	Admiral Blake
2	Lord Nelson
3	Sir Francis Drake
4	Lord Hawke
5	Sir Sidney Smith
6	Lord Howard of Effingham
7	Marquis of Cornwallis
8	Duke of Marlborough
9	Lord Rodney
10	Lord Clive
11	Lord Howe
12	William Pitt
13	Warren Hastings
14	Earl St. Vincent
15	Eyre Coote
16	Lord Heathfield
17	Duke of Wellington
18	Sir George Rooke
19	Viscount Gough
20	Sir Ralph Abercrombie
21	Lord Bridport
22	Captain James Cook
23	Sir James Clark Ross
24	Marquess Wellesley
25	David Livingstone

26	Sir Charles Saunders
27	Viscount Duncan
28	James Wolfe
29	Lord Lawrence
30	John Hanning Speke
31	Sir John Hawkins
32	Earl of Beaconsfield
33	Sebastian Cabot
34	Sir Walter Raleigh
35	Lord Anson
36	Mungo Park
37	Sir John Franklin
38	Sir Martin Frobisher
39	Lord Amherst
40	Edward Boscawen
41	Sir James Outram
42	John McDouall Stuart
43	Sir Stamford Raffles
44	Matthew Flinders
45	Sir Thomas Maitland
46	John Nicholson
47	General Charles George Gordon
48	William Dampier
49	Rajah Brooke
50	Sir Henry Havelock

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1898 Wills Actresses Checklist

Tony Frye — Wed, 21 Feb 2024 20:47:04 +0000

1898 Wills Actresses trading cards were distributed in packs of Wills cigarettes and were among the first of a long line of card releases from the company.

Every card features a popular actress of the time alongside a card suit. Card backs were all identical designs just like a playing card set.

These cards can be tough to find and a complete set is likely to cost several hundred dollars and they are rarely sold as a complete collection.

1898 Wills Actresses on eBay

1898 Wills Actresses Checklist

Base Set – 52 Cards

Ethel Haydon	2
Louie Pounds	3
Miss Deroy	4
M. Verdon	5
M. Heaton	6
Miss D’Auvigny	7
Maude Millet	8
Miss Taylor	9
Mrs. Brandt	10
Evelyn Millard	Ace
Miss Bradfield	Jack
C. Collier	Queen
Ethel Matthews	King
Mrs. Webb	2
V. Young	3
Miss Duncan	4
Miss Harold	5
Miss Bolero	6
Dalton Cook	7
The Countess of Clancarty	8
Miss Bastone	9
Miss Harold	10
Miss Westlake	Ace
Miss Shakespere	Jack
Miss Fairfax	Queen
Annette Baker	King

V. Young	2
Miss Burridge	3
Ethel Matthews	4
Kate Cutler	5
Esme Beringer	6
Miss Barnby	7
Miss Burt	8
Mrs. Cameron	9
Miss Skeats	10
Decima Moore	Ace
Constance Collier	Jack
The Countess of Warwick	Queen
Miss Skeats	King
Mrs. Webb	2
F. Andersen	3
V. Young	4
Miss Clements	5
Miss Lloyd	6
Miss St. Clair	7
Ruby Reid	8
Lady Grey Egerton	9
Miss Shakespere	10
Miss Reynolds	Ace
The Countess of Annesley	Jack
Miss Bloomfield	Queen
Miss Staunton	King

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1916 Wills Gems of French Architecture Checklist

Tony Frye — Wed, 21 Feb 2024 20:02:29 +0000

1916 Wills Gems of French Architecture featured 50 illustrations of the most iconic French buildings of the time.

Each card was distributed in a pack of Wills cigarettes and the card backs give a brief history of the building featured on the front side.

1916 Wills Gems of French Architecture on eBay

1916 Wills Gems of French Architecture Checklist

Base Set – 50 Cards

1	St Vulfran – Abbeville
2	Ste Cecile Cathedral – Albi
3	Notre Dame Cathedral – Amiens
4	St. Pierre Cathedral – Angouleine
5	St Etienne Church – Auxerre
6	Chateau- Azay-le-Rideau
7	Notre Dame Cathedral – Bayeux
8	St Pierre Cathedral – Beauvais
9	Chateau – Blois
10	Hotel de Jacques Coeur – Bourges
11	St Etienne Cathedral – Bourges
12	La Tinite – Caen
13	Chateau – Chambord
14	Chateau – Chantilly
15	Notre Dame Cathedral – Chartes
16	Chateau – Chenonceaux
17	Hotel de Ville – Compiegne
18	Chapelle Royale – Dreux
19	Palace – Fontainebleau
20	Josselin Castle – Josselin
21	Notre Dame Cathedral – Laon
22	Chateau – Le Lude
23	Chateau – Loches
24	Ste Marie Majeure Cathedral – Marseilles
25	Chateau d’O – Mortree

26	Maison Carree – Nimes
27	Ste Croix Cathedral – Orleans
28	Dome des Invalides – Paris
29	Hotel de Cluny – Paris
30	Hotel de Ville – Paris
31	Louvre – Paris
32	Madeleine – Paris
33	Notre Dame Cathedral – Paris
34	Opera House – Paris
35	Palace du Luxemboug – Paris
36	St Front Cathedral – Perigueux
37	Chateau – Pierrefonds
38	Chateau – Rambures
39	Notre Dame Cathedral – Rheims
40	Hotel de Bourgtheroulde – Rouen
41	Notre Dame Cathedral – Rouen
42	Palais de Justice – Rouen
43	St Ouen – Rouen
44	St Etienne Cathedral – Sens
45	St Denis Cathedral – St. Denis
46	Chateau – St Germain-en-Laye
47	Hotel de Ville – St. Quentin
48	St. Gatien Cathedral – Tours
49	Chateau – Valencay
50	Palace of Versailles – Versailles

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1916 Wills Merrie England Checklist

Tony Frye — Wed, 21 Feb 2024 19:37:39 +0000

1916 Wills Merrie England trading cards showcase the wardrobes and occupations of Old England. Unlike most Wills sets, these cards aren’t numbered individually but the card backs do confirm that there are 40 cards in the set.

The artwork on each card is just a character in full costume and a caption that lists his occupation. The drawings were done by John Hassall and colored for this set.

As far as Wills sets go, this one seems to be a bit obscure and tracking down a high quality set may be difficult.

1916 Wills Merrie England on eBay

1916 Wills Merrie England Checklist

Base Set – 40 Cards

Ye Angler

Ye Armourer

Ye Ballad Singer

Ye Blacksmith

Ye Carter

Ye Cellarman

Ye Cleric

Ye Clerk-at-Law

Ye Colporteur

Ye Falconer

Ye Friar

Ye Gaoler

Ye Haberdasher

Ye Headsman

Ye Highwayman

Ye Innkeeper

Ye Jester

Ye Landlord

Ye Leech

Ye Lord of Ye Manor

Ye Medicant Pilgrim

Ye Night Watchman

Ye Page

Ye Parish Clerke

Ye Pedlar

Ye Piper

Ye Pirate

Ye School Master

Ye Sea Captain

Ye Spicer

Ye Squire’s Son

Ye Steward

Ye Tailor

Ye Tinker

Ye Town Crier

Ye Traveller

Ye Troubadour

Ye Turnkey

Ye Venderer

Ye Weaver

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1916 Wills Military Motors Checklist

Tony Frye — Wed, 21 Feb 2024 19:08:56 +0000

1916 Wills Military Motors trading cards highlighted the finest machines in the British army during World War I. This set of 50 trading cards was distributed in packs of Wills cigarettes and each card comes in two different versions. One version includes the text, “Passed for publication by the Press Bureau 21-9-16” on the bottom border of the card and the other version was released without that text.

Each card front featured a full-color illustration and the back of the card gave a detailed description of the vehicle presented on the front. Collectors should beware that a reprint of this set was released in 1994 but the reprint set only has the “Passed for publication…” variant.

1916 Wills Military Motors on eBay

1916 Wills Military Motors Checklist

Base Set – 50 Cards

1	Anti-aircraft Gun Motor
2	Armoured Car with Grapnel
3	Armoured Tricycle
4	Caterpillar Tractor
5	Motor Baths
6	Motor Buses
7	Motor Cycle
8	Motor Cycle Maxim
9	Motor Fortress
10	Motor Horse Ambulance
11	Motor Laboratory
12	Motor Raft
13	Motor Restaurant
14	Motor Searchlight
15	Motor Soup Kitchen
16	Officer’s Side Car
17	Wireless Motor
18	Motor Lorry
19	Motor Searchlight
20	Motor Ambulance
21	Motor Repairing-Shop
22	Motor Machine Gun Battery
23	Motor Ambulances
24	Motor Transports
25	Motor Ambulance

26	Armoured Car
27	Motor Kichen
28	Motor Mitrailleuse
29	Flying Corps Motor
30	Motor Ambulance
31	Motor Ambulance, Disguised
32	Motor Auto-Gun
33	Motor Balloon Lorry
34	Motor Bus
35	Motor Cycle Ambulance
36	Motor Operating Theatre
37	Motor Pigeon-Cote
38	Motor Railway Engine
39	Motor Searchlight
40	Motor Tractor
41	Motor Wire Cutter
42	King Victor’s Car
43	Motor Transports
44	Wireless Motor
45	Armoured Cars
46	Motor Postal Car
47	Motor Repairing Shop
48	X-Ray Ambulance
49	Armoured Cars
50	Motor Ambulance

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1916 Wills Mining Checklist

Tony Frye — Mon, 20 Mar 2023 17:08:30 +0000

1916 Wills Mining trading cards — distributed in the brand’s cigarette products — highlight the methods and locations of mining operations around the world.

The front of each card features vibrant artwork of various mining operations such as gold, diamond, or turquoise and the reverse offers an explanation of the technique or machinery on display. In many instances the back of the card will also reveal the location of the particular mine from the front of the card.

Wills Tobacco was a British company but their cards are readily available on US collectibles marketplaces.

Clicking a link within this checklist will direct you to an affiliate retailer or to relevant eBay listings.

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1916 Wills Mining Checklist

Base Set – 50 Cards

#	Card Subject
1	Asbestos Quarry
2	China Clay
3	Mine Surveying
4	Electric Coal-cutter
5	Miner Drilling for Blasting
6	Miner “Holing”
7	Electric Train
8	Taking Coal to Pit Mouth
9	The Bottom of the Shaft
10	Sorting and Cleaning Coal
11	Calcination of Copper Ore
12	Open-cast Mine
13	Diamond Mine
14	Diamond Mine
15	Diamond Mine
16	Washing and Concentrating Plant
17	Searching Tables
18	Gold Mine
19	Descending a Gold Mine
20	Compressed Air Drill
21	Stamp Battery
22	Cyanide Vats
23	Panning at Klondyke
24	Dredging for Gold
25	Open-Cast Iron Mine
26	Iron-Ore Mine
27	Steam Shovel at Work
28	Unloading Iron Ore
29	Cutting Marble
30	Channeling Machine at Work
31	Lowering Blocks of Marble
32	Mica Mine
33	Oil Field
34	Oil Field in the Sea
35	Oil Field on Fire
36	Raising Alluvial Gravel
37	Washing Alluvial Gravel
38	Plumbago Mine
39	Mining Pichblende
40	Mining Rubies
41	Ruby Sorters
42	Mining Rock Salt
43	Rock Salt Mine
44	Salt Mine
45	Digging and Washing Sapphires
46	Silver Mine
47	Silver Mine
48	Tin Mine
49	Open-Cast Tin Mine
50	Turquoise Mine

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1938 Wills Air Raid Precautions Checklist

Tony Frye — Mon, 20 Mar 2023 16:02:49 +0000

1938 Wills Air Raid Precautions trading cards were just one of several such sets released by the Imperial Tobacco company in England. This same set was also released under the Ogden and Churchman brand of cigarettes at the encouragement of the English government.

The set was released in the early days of World War II. Though Germany’s invasion of Poland wasn’t until 1940, much of Asia was at war and the UK government clearly saw the writing on the wall as these types of sets were widely released and officially endorsed by government officials.

A reprint of the Ogden branded set was released in 1999 so collectors should be wary when purchasing.

1938 Wills Air Raid Precautions on eBay

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1938 Wills Air Raid Precautions Checklist

Base Set – 50 Cards

1	Choosing Your Refuge Room
2	Rendering Your Refuge Room Gas-Proof
3	Making A Door Gas-Proof
4	Window Protection
5	Window Protection Against blast
6	Types of Splinter-Proof Wall
7	Protecting Your Windows – A Sandbag Defence
8	Equipping Your Refuge Room
9	Equipping Your Refuge Room
10	A Garden Dug-Out
11	A ventilated Gas Proof Shelter
12	A Gas-Proof Balloon Shelter (French Type)
13	Incendiary Bomb and Its Effect
14	Incendiary Bomb Cooling Down
15	Control of Incendiary Bomb
16	Removal of Incendiary Bomb With Scoop and Hoe
17	Extinction of Incendiary Bomb
18	The Stirrup Hand Pump
19	Two-Men Portable Manual Fire-Pump in Action
20	A Chain of Buckets
21	Light Trailer Fire-Pump
22	Light Trailer Fire-Pump In Action
23	Medium Trailer Fire-Pump
24	Medium Trailer Fire-Pump in Action
25	Emergency Heavy Pump Unit
26	Hose-Laying Lorry
27	The Civilian Respirator
28	The Civilian Respirator – How to Adjust It
29	The Civilian Respirator – How to Remove It
30	The Civilian Duty Respirator
31	The Service Respirator
32	A Heavy Anti-Gas Suit
33	Rubber Clothing
34	Air Raid Wardens and Civilian Volunteer Dispatch-Riders
35	Volunteer Mobile Corps (Owner Drivers)
36	A First Aid Party
37	Supply Depot for Respirators
38	Mobile Gas Vans
39	Civilian Anti-Gas School
40	Testing for Gas Contamination
41	Decontamination Workers In Training
42	Air Raid Precautions Badge
43	Representation of Air Defence Control Room
44	Pilots Running to Machines (Interceptor Fighters) To Take Off
45	Gloucester Gauntlet Interceptor Fighters
46	Representation of Balloon Barrage for Defence of London
47	Anti-Aircraft Searchlight
48	Anti-Aircraft Sound Locator
49	Height Finder
50	Anti-Aircraft Gun

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1928 Wills Cinema Stars Checklist

Tony Frye — Tue, 14 Mar 2023 19:44:05 +0000

1928 Wills Cinema Stars were a British release over two 25-card series. Cards were distributed in packs of Wills’ Cigarettes.

Each series is individually numbered but card backs do include a “1st Series” or “2nd Series” designation which makes it easier to keep straight.

This set remains fairly common and a great entry into tobacco cards as its price point is very accessible.

This checklist is separated by release series. Clicking a link within the checklist will direct you to an affiliate retailer or to relevant eBay listings.

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1928 Wills Cinema Stars Checklist

Series 1 – 25 Cards

Series 2 – 25 Cards

Series 1

#	Subject
1	Renee Adoree
2	William Boyd
3	Clive Brook
4	Syd Chaplin
5	Lew Cody
6	Ricardo Cortez
7	Dolores Costello
8	Bebe Daniels
9	Marion Davies
10	Marguerite de la Motte
11	Richard Dix
12	Ralph Forbes
13	John Gilbert
14	Lillian Gish
15	Harold Lloyd
16	Victor McLaglen
17	Tom Mix
18	Ramon Novarro
19	Ivor Novello
20	Charles Ray
21	John Stuart
22	Constance Talmadge
23	Conway Tearle
24	Alice Terry
25	Claire Windsor

Series 2

#	Subject
1	Mary Astor
2	Betty Balfour
3	Richard Barthelmess
4	Madge Bellamy
5	Clara Bow
6	Betty Bronson
7	Priscilla Dean
8	Billie Dove
9	Henry Edwards
10	Leatrice Joy
11	Alice Joyce
12	Laura La Plante
13	Rod La Rocque
14	Percy Marmont
15	May McAvoy
16	Adolphe Menjou
17	Lois Moran
18	Antonio Moreno
19	Mae Murray
20	Pola Negri
21	Anna Nilsson
22	Norma Shearer
23	Blanche Sweet
24	Norma Talmadge
25	Victor Varconi

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